Post by account_disabled on Feb 25, 2024 3:32:15 GMT -5
The trick themselves into thinking theyre improving their marketing when in fact theyre leading their business down a dangerous path by basing tests on incomplete research small sample sizes and so on. But remember The primary goal of CRO is to find the truth. Basing a critical decision on faulty assumptions and tests lacking statistical significance wont get you there. To help save you time and overcome that steep learning curve here are some of the most common mistakes marketers make with conversion rate optimization. As you test and tweak and finetune your marketing keep these mistakes in mind and keep learning.
CRO mistakes you might be making You think of CRO as Czech Republic Mobile Number List mostly AB testing. Equating AB testing with CRO is like calling a square a rectangle. While AB testing is a type of CRO its just one tool of many. AB testing only covers testing a single variable against another to see which performs better while CRO includes all manner of testing methodologies all with the goal of leading your website visitors to take a desired action.
If you think youre doing CRO just by AB testing everything youre not being very smart about your testing. There are plenty of occasions where AB testing isnt helpful at all for example if your sample size isnt large enough to collect the proper amount of data. Does the webpage you want to test get only a few hundred visits per month Then it could take months to round up enough traffic to achieve statistical significance. traffic and then decide six weeks down the line that you want to stop the test then thats your prerogative but your test results wont be based on anything scientific. AB testing is a great place to start with your CRO education but its important to educate yourself on many different testing methodologies so you arent restricting yourself. For example if you.
CRO mistakes you might be making You think of CRO as Czech Republic Mobile Number List mostly AB testing. Equating AB testing with CRO is like calling a square a rectangle. While AB testing is a type of CRO its just one tool of many. AB testing only covers testing a single variable against another to see which performs better while CRO includes all manner of testing methodologies all with the goal of leading your website visitors to take a desired action.
If you think youre doing CRO just by AB testing everything youre not being very smart about your testing. There are plenty of occasions where AB testing isnt helpful at all for example if your sample size isnt large enough to collect the proper amount of data. Does the webpage you want to test get only a few hundred visits per month Then it could take months to round up enough traffic to achieve statistical significance. traffic and then decide six weeks down the line that you want to stop the test then thats your prerogative but your test results wont be based on anything scientific. AB testing is a great place to start with your CRO education but its important to educate yourself on many different testing methodologies so you arent restricting yourself. For example if you.